Customer profile demographics collected 1 April 2023 to 31 March 2024
The tables show the customer profile demographics for customer experience survey from 1 April 2023 to 31 March 2024.
Customer profile demographics of customer services survey by age
Age range |
Percentage |
16 to 24 |
0.6% |
25 to 34 |
5.1% |
35 to 44 |
8.4% |
45 to 54 |
15.4% |
55 to 64
|
22.0% |
65 to 74 |
20.8% |
75 to 84 |
13.9% |
85+ |
3.3% |
Prefer not to say |
10.5% |
Customer profile demographics of customer services survey by sex
What is your sex? |
Percentage |
Female |
49% |
Male |
32% |
Prefer not to say |
19% |
Customer profile demographics of customer services survey by gender
Is the gender you identify with the same as your sex registered at birth? |
Percentage |
Prefer not to say |
12.5% |
Yes |
86.0% |
No |
1.5% |
Customer profile demographics of customer services survey by sexual orientation
Sexual orientation |
Percentage |
Bisexual |
0.9% |
Gay or lesbian |
0.6% |
Straight / heterosexual |
77.5% |
Prefer not to say |
20.9% |
Customer profile demographics of customer services survey by religion and belief
Religion and belief |
Percentage |
Buddhist |
1.3% |
Christian |
49.0% |
Hindu |
2.0% |
Jewish |
0.0% |
Muslim |
2.3% |
Sikh |
0.3% |
No religion |
21.5% |
Prefer not to say |
23.5% |
Customer profile demographics of customer services survey by disability
Do you have a disability? |
Percentage |
Prefer not to say |
13.7% |
Yes |
28.0% |
No |
58.4% |
Customer profile demographics collected 1 March 2022 to 28 February 2023
The tables show the customer profile demographics for customer experience survey from 1 March 2022 to 28 February 2023.
Customer profile demographics of customer services survey by ethnic origin
Ethnic origin |
Percentage |
African |
1% |
Asian |
4% |
Black |
3% |
Mixed |
3% |
White |
65% |
Other |
3% |
Prefer not to say |
21% |
Customer profile demographics of customer services survey by age
Age range |
Percentage |
16-24 |
1% |
25-34 |
7% |
35-44 |
9% |
45-54 |
11% |
55-64 |
15% |
65-74 |
21% |
75-84 |
14% |
85+ |
5% |
Prefer not to say |
17% |
Customer profile demographics of customer services survey by gender
Gender |
Percentage |
Female |
49% |
Male |
32% |
Prefer not to say |
19% |
Customer profile demographics of customer services by sexual orientation
Sexual orientation |
Percentage |
Bisexual |
1% |
Gay or lesbian |
2% |
Straight / heterosexual |
69% |
Prefer not to say |
28% |
Customer profile demographics of customer services by religion and belief
Religion and belief |
Percentage |
Buddhist |
1% |
Christian |
46% |
Hindu |
1% |
Jewish |
1% |
Muslim |
3% |
No religion |
19% |
Prefer not to say |
29% |